Ad Targeting: Trusting Merchants, Social Media, and Mobile Providers with Personal Information

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Consumers are becoming more aware of how their information is being used online, particularly when it comes to ad targeting. Interestingly, recent studies show that consumers are more comfortable with certain businesses, such as grocery stores, using their information than others, such as Google. Why are consumers more distrustful of certain ad targeting? Read on to find out.
Continue reading… Ad Targeting: Trust Merchants, Social Media, and Mobile Providers with Personal Information