People get it. That’s what’s so pleasurable about showing off ZoneAlarm ForceField. Everybody seems to understand that the Internet is a dangerous place and it’s only getting more dangerous. People *do* worry when they enter in their credit card number while shopping, or their username and password while banking. When I began telling co-workers what ZoneAlarm ForceField was over a year ago, they understood it the same way that people I’m talking to here at DEMOfall 07 in San Diego get it. They love the two-way bubble that the virtualization provides, throwing out all the unwanted crap and spyware that otherwise would hit their actual PC and steal their data – or recruit their PC into a horrible botnet!
I am getting some surprisingly sharp comments from even non-technical people. They ask what ZoneAlarm ForceField does with files that they want to keep permanently, or with the cookies that remember them when they visit places like Amazon (answer: we make it exactly the same as without ZoneAlarm ForceField – no different). They ask me what happens if they download something *on purpose* that’s bad, because they understand that the "bubble" portion of ZoneAlarm ForceField only stops the things that are *un*solicited. (answer: we detect dangerous Web sites, we scan downloads for danger, and we actually detect and jam spyware!). It’s really nice to have solid answers to this stuff – people are psyched!
I was talking to my friend Caleb on the phone from DEMO today. I had sent him some of the great early press we got. He told me he thought the product was cool and that he would actually use it – and he doesn’t bother with any security right now. He understood the benefits – and I think he really likes the private browsing feature.
Perhaps, you have something interesting to say?