Get your newspaper by phone
SAN FRANCISCO: The thud of the morning newspaper landing on the front porch may one day be replaced with the beep of download onto acellphone.
Verve Wireless believes it can save the dying local newspaper in the United States by making it mobile. It offers publishers the technology to create Web sites for cellphones. The company, based in Encinitas, California, already provides mobile versions of 4,000 newspapers from 140 publishers, including Freedom Communications, McClatchy and The New York Times's Regional MediaGroup
The Associated Press, its biggest customer, is betting that Verve has the solution to the nagging problem of dwindling print readership. It led a $3 million round of financing in Verve, a rare investment for the newsorganization.
People are increasingly using their phones to surf the Web. Of the 95 million mobile Internet subscribers in the United States, 40 million actively use their phones to go online, twice the number of two years ago, according to Nielsen Mobile. After portal sites and e-mail services, newspaper content - weather, news, politics, city guides, sports and entertainment - is most popular among mobileusers.