When ZoneAlarm prompted me to renew I clicked on the link. I was offered a price for the internet security suite of 49 dollars. I was also offered to upgrade for "free" to the extreme product.
Turns out the free upgrade gets you extreme security at the same price as just buying it new. Further, if you buy new, you can get the regular internet security suite for 39 dollars.
When the cable company does something like this (offering better deals only to new customers), it's infuriating because it's hard to do anything about it.
When Check Point does it, it is really insulting to our intelligence.