I found this fix for the "Tell Me More" and "No Thanks" ad that some people are getting every time they boot there comp with the free zonealarm firewall, and haven't seen it in these forums.
It seems to be related to UAC user account control is blocking data from being written when you click no thanks. so just turn off UAC reboot and click no thanks again. Turn UAC back on after doing this if you like it.
To turn UAC on or off go to start and type in msconfig, and then run msconfig. Go to the tools tab highlight change UAC settings, click launch and move the slider down to never notify.
no idea how long this is effective for and you may have to do it again the next time the popup shows its head. thx to whoever originally found this fix.