"ukeqvi.exe is trying to set "OZkutiteokb" to run each time your computer is started"

then if I click "Show More Info", this is displayed in the same message box:

"Application:C:\Users\(my name)\AppData\Roaming\Itazrupy\ukeqvi.exe"

There are buttons at the bottom of the box to "Allow" or "Deny", but even when I deny, the same button pops up again almost instantly.

Any ideas? Thanks in advance for any assistance!